The Devil Wears Prada unveil their new video for “Chemical”!
Regarding the music video singer Mike Hranica says: “I'm not one to get particularly excited about music videos these days. But I think that the technology [director] Kevin Johnson and the crew were able to employ for 'Chemical' makes it something special”. “Chemical is about coming to terms with the idea that all of our feelings - good and bad - are just chemical reactions in our brains. It is both a bleak and hopeful way to to view the world, but at times it can help us to move forward”, said keyboardist Jonathan Gering, who co-wrote the song.
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